Facebook & Instagram · Example data
Your ads have booked 14 consultations this month, at $29 each.
Facebook shows you clicks and form fills. This page goes one step further: which ads turned into booked patients.
Ad campaigns
Knee pain consults
Facebook + Instagram · within 15 miles
Running
Day 12 of 30$412 of $1,000 spent
Inquiries31
Booked14
Per inquiry$13
Per booked$29
On pace. Cost per booked consult has dropped from $41 to $29 since day 5.
Shoulder and back
Instagram only · within 10 miles
Learning
Day 4 of 30$96 of $600 spent
Inquiries6
Booked2
Per inquiry$16
Per booked$48
Still learning who to show it to. Give it until day 7 before judging it.
Which ads are working
This month, best cost per booked consultation first
"Back on the trail" video
Patient story, 30 seconds
Inquiries14
Booked8
Per booked$21
Free consult photo
Clinic front desk photo + offer
Inquiries9
Booked4
Per booked$35
Doctor Q&A clip
"Do I need surgery?" in 45 seconds
Inquiries6
Booked2
Per booked$36
Weekend photo ad
Saturday hours announcement
Inquiries8
Booked0
Per bookednone yet
Posts this week
Nothing posts until you approve it
Mon 13
Facebook
3 stretches for morning knee stiffness (video)
1,240 reached
Posted
Wed 15
Instagram
Meet our front desk: Jenna has been here 6 years
—
Scheduled
Thu 16
Facebook + Instagram
What happens at your first visit, step by step
—
Needs your OK
Sat 18
Instagram
Saturday hours reminder
—
Needs your OK
From your ads manager
What we are changing next week
The "Back on the trail" video books patients at less than half the cost of the photo ads. We are moving $150 of next week's budget to it.
The weekend photo ad gets clicks but no bookings. We are pausing it on Friday.